Cosmetics made with wild plants


POTENTILLA is a line of cosmetics made with the leaves, flowers, fruits, berries, and roots of the wild plants of Puglia’s Murgia. We are three women with a passion for the uncontaminated, wild landscape of our homeland, and the story of Potentilla starts with the conviction that the humble native plants of our land hold a great treasure. In-depth studies of the wild herbs and their properties are supported by experimentation in our laboratories: we have explored 100% natural formulations (free from petroleum and its derivates; preservatives, and colourings) and used preparation techniques which preserve the full effect of the plant extracts. The results are highly efficient cosmetic products which take care of your skin, naturally and safely. We at POTENTILLA use local primary material, hand-picked according to the balsamic phases of the plants and their availability in nature. We harvest all our ingredients by hand, preserving the integrity of the plants and taking care of preserving their reproduction.

Why Potentilla?

Potentilla repens is a plant which, according to popular tradition, strengthens the physical and mental energy of whoever carries it. We thought it would be the perfect symbol to represent our work.

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